He suggests ten ways to help you do this.
- Convince yourself that, if it’s worth doing, it’s worth doing well.
- Become absorbed in it. Learn to care about every small improvement or new idea.
- Seek and savour positive feedback. Don’t let negative comments distract you from what you did right. If no-one else praises you, look back at the high points. Decide what makes them good – and how you can achieve them more often.
- Treat setbacks as learning experiences. Don’t waste time and energy denying defeat. Discuss the implications with colleagues. Limit the damage; then learn from the events that led to it.
- Don’t waste time complaining. Focus on what you can do to solve a problem and prevent it recurring.
- Assess the chances of a negative outcome and how bad it could be. Others probably won’t notice, so long as you’ve avoided obvious mistakes.
- Don’t see early problems as signs of failure. These are merely a chance to rectify early errors and make corrections – not a signal to give up.
- Accept some pain and deferred gratification. Success is often painful, lonely and a hard life – but you’ll have achieved a standard that leaves the rest behind.
- Look like a success, even if you don’t feel like one. What others see shapes their expectation of what they’ll get – and they’re the ones who’ll feel awkward once you do things that show that they under-rated you.
- Get others to promote you. We tend not to like people who tell us how good they are – but we tend to believe it when others praise these people. So, get other people to recommend you, promote your knowledge, skills and character, and so on.
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