Using the AIDA model to market learning

Using the AIDA model to market learning

Using the AIDA model to market learning Ali Soper from MicroLearn shares more hints and tips to market learning to maximise engagement and return on investment. She explains why the principles of the AIDA model, first created over 100 years ago, are just as relevant...
Different approaches to coaching

Different approaches to coaching

Different approaches to coaching Following on from his previous blog on appreciative coaching, Bob Little looks at some alternative approaches to achieve results. Coaching means supporting individuals to improve their performance. It’s both person and...
Mental health

Mental health

Tips to boost your mental health  Best-selling author and behavioural skills specialist Liggy Webb shares three tips to support your mental health ‘You were born to be real, not perfect’ Mental health is close to my own heart because of the challenges that...
Positive mindset

Positive mindset

Adopting a positive mindset Best-selling author and behavioural skills specialist Liggy Webb explains the benefits of positive thinking, to turn problems into opportunities. ‘Having a positive mental attitude helps to combat depression and anxiety and have...