Using marketing to engage learners

Using marketing to engage learners

Issy Nancarrow shows how great marketing can engage consumers, with tips to harness these techniques for L&D. How do we ‘make’ learners engaged? It’s not something that can be forced. For decades we’ve been trying to tackle learner engagement and encourage a...
Using marketing to engage learners

Developing learning professionals

When it comes to talking about developing learning professionals we’re so focused on supporting others that we can overlook our own development. But according to leading commentators like Charles Jennings, a new skill set is required for learning practitioners to meet...
Using marketing to engage learners

Winning Ways with eLearning

Perry Timms shares his take on a recent webinar with some of the 2015 Charity Learning Award winners. I had the pleasure of hosting a webinar for the Charity Learning Consortium, talking to three learning professionals who have been instrumental in successes across...
Using marketing to engage learners

The good, the bad and the ugly…

The latest research from the CIPD about the state of L&D is a mixed bag: Aligning L&D with business needs is looking rosy, but evaluating impact is pretty dismal. Ruth Stuart reports. “Overall, just 7% said they evaluate the wider impact of L&D on the...
Using marketing to engage learners

It’s good to talk

Even though we talk all the time, it seems that practice doesn’t always make perfect. According to Hesketh Emden, a little training can make all the difference to the art of communication… Starting the day with a good chat over a steaming cup of tea set me up for a...